In 2007, the outdoor heating industry underwent a significant transformation with the emergence of Bromic Heating. The company, which prides itself on its stylish and classy outdoor heaters, was established to meet the growing demand for outdoor heating solutions. Its goal was to revolutionize the outdoor heating industry. According to Karl Tschauner, the Director of Sales for North America at Bromic, the company's co-founder and head of engineering and product development, Scott Smith, conceptualized the Bromic heater to resemble accents commonly found in outdoor spaces, such as flat-panel TVs or loudspeakers. As a result, Bromic's heaters integrate seamlessly with other outdoor features, adding a touch of style that was previously absent in its competitors' products.
According to Tschauner, prior to Bromic's entry into the market, many outdoor heaters had an industrial appearance that could clash with the aesthetic of a space instead of complementing it. This inspired Bromic to create a unique and elegant design for their gas and electric heaters that seamlessly merge style and functionality. Tschauner asserts that both product lines are exceptionally attractive and provide unparalleled heat output. This is Bromic's defining feature, and the world has taken notice. Anyone looking for proof need only visit Las Vegas.
The Las Vegas Strip boasts the "Bromic Crawl," a three-mile route highlighting the sophistication, elegance, and opulence of the brand. The crawl begins at the Skyfall Lounge on the 65th floor of Mandalay Bay Hotel and proceeds to New York-New York Hotel, down the Strip, and over to Aria Hotel in CityCenter Las Vegas. The final stop is Caesar's Palace Hotel, with the crawl concluding at LINQ.
Tschauner explains that by following a certain route, one can encounter all the locations along Las Vegas Boulevard that feature Bromic heaters. Over the course of the past five years, Tschauner has had the opportunity to introduce Bromic Heating's top-of-the-line outdoor heating systems to a number of the most esteemed hospitality operators in the world. Joseph Linden, the Specification Executive at Bromic, confirms that the company has indeed become the leading provider of outdoor heating solutions for the hospitality industry. Linden is responsible for overseeing the design process for both commercial and residential use cases. To guarantee that the outdoor heating solution will meet expectations, Bromic Heating offers a complimentary design service.
The opulence of Bromic heaters is not exclusive to upscale commercial sectors. Bromic has teamed up with Woodland Direct to bring the exquisite design and functionality of their products to all buyers in the United States and Canada. According to Leo Murata, a Channel Sales Executive for Bromic in North America, it is a mutually beneficial relationship.
The objective of the company is to attain the top position globally in outdoor heating, and they perceive that an unwavering dedication to superior customer service is integral to accomplishing that aim. They exhibited their devotion to this cause when they introduced their electric heaters to the market. At the outset, Bromic neglected to incorporate control systems with the heaters, and this was met with disapproval from their customers who desired the capability to regulate the heat.
The company always takes customer input into account when creating new products and outdoor heating solutions. They spent two years researching and developing control systems, ensuring that they were a standards-based company that brought the correct solution to the market. This dedication to quality has made their products successful and long-lasting. The introduction of these control systems was met with an immediate response, with almost 50 percent of all heater sales including them. Currently, Bromic's controls are the top choice for both gas and electric heaters. The key to success is to listen to customers and provide them with what they want.
Bromic has completely revolutionized the outdoor heating industry by carefully listening to the market and their customers. Their stylish heaters have created a new product category, providing consumers with an alternative to the once-prevalent industrial-looking patio heaters. As a result of their efforts, Bromic has established a name for themselves, which will undoubtedly continue to gain prominence.
